About me

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I’m a Virtual Assistant dedicated to supporting entrepreneurs and small businesses behind the scenes — so they can shine in the spotlight.

With a lifelong passion for theatre, I see myself as your understudy: always ready to step in, learn your lines, and keep the show running smoothly. Through The Understudy, I provide tailored business support across the UK, including administration, email and calendar management, project management, data management and analysis — and my specialist area, recruitment.

My career has taken me through industries as varied as video games, film and TV post-production, publishing, property, media, and West End theatre. Those experiences have honed my agility, flexibility, and attention to detail — qualities I bring to every client partnership.

Outside of work, I’m a mum and an occasional actress, dancer, and singer in amateur theatre productions in my home county of Surrey. Whether on stage or behind the scenes, I’m at my best when helping others take centre stage.

Read What My Clients Say About Me

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Creative & Resourceful

Since Natalie Tidey from The Understudy stepped into my life, everything has been utterly transformed. For the first time in years, I can now finish work for the day and enjoy a proper ‘day off’ with my daughter, secure in the knowledge that someone far more capable than I is overseeing every single detail.

Natalie is calm, knowledgeable, and remarkably quick; if she encounters something unfamiliar, she not only rises to the challenge but truly relishes the opportunity to learn. In a very short time, she has revolutionised my business, which in turn has had a profoundly positive impact on my time with my daughter, an invaluable gift.

Elite Performance Coach
and Author